Further proof that this business is happening NOTHING like I was told it was supposed to in school, seminars, webinars, etc.
You’re supposed to have your business card, logo, website, and elevator pitch ready to go before you should even fathom talking to people, right?
Wrong.
Totally wrong.
At least based on these results during the infancy of babaLucas Creative.
I’ve had no website, no business card, no logo for 3 months and this business is growing faster than anything I’ve ever done. My rates have quadrupled since I began in February; and I would say, “SHHHHH, don’t tell my clients!” Except for the fact that it was my clients who said I should charge what I’m worth and charge more.
All this time I’ve been gaining clientele and getting 4-5 referrals on a weekly basis, I’ve done it with no business card, no logo, no website, and no elevator pitch.
I’ve been the shoemaker with no shoes.
But I’ve been making money and providing great design for small business, entrepreneurs, professionals, and non-profits.Which makes me wonder why I paid so much money to hear that I NEED to have these things at the ready. There’s one axiom that does stand out:
You are paid in direct proportion to the service you render to mankind
– Thomas Willhite
Which brings me to my next point: All that collateral stuff doesn’t need to be a long drawn out process.
Besides playing with logos and colors, and most of this stuff swimming around in my head, everything you see here was created between 11:30pm and 3am last night.
Further proof that what I was told about ‘how it works’ is complete malarkey!
And the one thing that stresses out most business owners to no end = their logo…my advice be decisive and make a choice and go.
My decisive decision about logo, you ask? I’m going to use them all. Every concept that I designed:
It works perfectly for my creative marketing agency.
Some elements remain constant = the horizontal and vertical layouts, the capitalized ‘L’ to show the enunciation, and the colors.
Some elements change on an infrequent basis: the font.
AND it will be a web-friendly font pulled from the Google Font book or typekit [that’s a whole other blog subject about web-friendly marketing and branding…have no idea what I’m talking about? Stay tuned.]
3am creative spurt and my web-presence is 85% done. Isn’t this fun? Exactly:
Great online design is about usability, ease. And fun.
// ever evolving babaLucas Creative elevator pitch