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Mythbusting The Current State of Google+

January 21, 2015 by Rob

Recently I had a pair of client conversations where they mentioned that a ‘social media expert’ said Google+ is “it” and my clients should put all their eggs in that basket.

I responded, ‘Really?’

I doubted everything I read in the last year about the unacknowledged downfall of Google+ because some expert said something different.

I somehow doubted the benefit of being based in San Francisco in the very heart of the tech world. Where you have your finger on the pulse whether you like it or not, whether you understand it or not.

But as-per-usual, a simple Google search provided enough verifiable evidence to completely discredit this person’s claims:

vic-gundotra

Vic Gundotra, The Father Of Google+, Is Leaving Google After 8 Years

techcrunch.com

April 24, 2014
rip-google-plus1

Google+ Is Walking Dead

techcrunch.com

April 24, 2014
Vic Gundotra

Google+ Isn’t Dead. It’s Just In A Coma And On Life Support

huffingtonpost.com

April 25, 2014
Vic-Gundotra-Wired

Why Google+ Should Give Up Its Battle Against Facebook

wired.com

April 25, 2014
Google-Plus

The Google I/O Agenda Shows No Love for Google+

mashable.com

June 24, 2014
Google-plus-dead

Former Google+ designer slams the service for being ‘Facebook lite’

mashable.com

December 1, 2014

In short, the leadership left Google almost 10 months ago. Google significantly ignored Google+ during their subsequent developer conference. The people who devoted a lot of man-hours to the project are dissing it. There hasn’t been any significant news about it in the second half of last year.

I’m not advocating another social network or incredibly anti-Google+ … I do really advocate reading the tea leaves and fact-checking.

Moral of the Story

Vet your sources. Vet your experts.
What are they trying to sell you?
It doesn’t take much.
Even us. Especially us. We’d really appreciate not laying an egg like this guy.

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