babaLucas Creative

  • portfolio
  • about
  • contact

creative use of everything

August 19, 2014 by Rob

no_wifi_weekends

I have a café client who we assist with their IT at times. I used to manage a small IT firm in a previous life and often help out friends and clients with their internet & hardware. Especially when it’s convenient to me, insuring that my favorite cafés have speedy wifi…which you CANNOT get from AT&T and/or DSL. But I digress…

One of the things we like to feature is creative. Creative the noun. Anything creative (the adjective).

In a marketing facet we present the following simple, creative example:

We assisted the aforementioned café to start using their wifi password to ingrain certain policies into their clientele.

Their first password: “4pmHappyHour”

Their current password: “NOwifiweekends”

Sitting here in the cafe & writing this blog, I think I’ve heard “No wifi weekends” at least a dozen times. Will I remember that they don’t offer wifi on weekends this weekend?

Another café we recently visited here in the North Beach neighborhood of San Francisco had a password of “drinkmorecoffee’

Incredibly easy, no hassle, but a great way to market creatively…and instill a marketing message to the audience.

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • More
  • Print
  • Reddit
  • Pocket
  • Pinterest

Filed Under: blog Tagged With: cafés, creative, marketing

menu

  • about
  • contact
  • terms + conditions
  • privacy policy

connect with us

Let’s be social. We only post cool, creative stuff of interest … promise.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

subscribe

Infrequently we'll email you tidbits about marketing, interesting happenings in the word of tech, and inspiring examples of amazing design.

© 2021 babaLucas Creative, LLC · All Rights Reserved · Powered by babaLucas